peharri
Aug 14, 01:22 PM
...if you're selling soap.
If you're selling computer platforms though, it's a major mistake. The days of the Amiga may be long behind us, but people do still feel strongly about their choice of computer, they do become personally attached to what they got, and this isn't like the car industry where there are so many manufacturers you can do a little spoofing of your competitors without anyone feeling it's directed at them.
Car analogies are old hat so if you'll forgive me, I'll use a sports analogy instead. I don't really know sports, except to know that fans of teams tend to be just as irrational as fans of computer platforms. By which I mean the entire spectrum of fandom tends to be represented. But everyone does, in the end, whether it's a team or a computer platform, end up opinionated and either loving or hating it.
Imagine the following. You're Apple's ad agency, and you've been hired by the Reds, the local sports team. A few miles away is the home of the Blues, and in your town, the Reds make up the team affiliation of about 80% of the population, with the Blues making up the other 20%. There's a degree of rivalry between the teams.
The Reds want more people coming to their stadiums. They need increased revenue ticket sales. The only people to attract now are the Blues. The Blues obviously like your sport, otherwise they wouldn't have chosen a team in the first place, but they're not willing to consider, as yet, seeing Red team games. How do you attract Blue supporters?
If you're Apple's ad agency, your ad goes something like:
Blue: "I'm a blue player"
Red: "And I'm a red player"
Blue: "Duh. I can kick this ball, duh, look" (*kicks at ball several times, finally actually hitting it the 7th time*)
Red: *smugly bounces a ball on knee* "Red scored the highest last season, and we're consistantly the best team"
Blue: "Hey! Hey, watch this" *attempts to balance ball on nose, ball consistantly rolling off and away. Blue chases after ball*
Red: *Kicks ball up, bounces on knee, headbutts it, and catches it with one hand behind him* "We have some really skilled players"
(Ad continues ad-nausium. By which I mean it's an ad that makes you nauseous.)
Now, another approach might be to run an ad that consists of a bunch of shots from your stadium. You show some pretty good playing, stuff people will find impressive and will have wished they saw. You show the Reds most often, but, hey, there are two teams in every game. In other words, instead of taking sides based upon the team, you show people that if they come to your stadium, they're going to have a good time. They're going to see some impressive playmanship. Even if it's not their team, there's reason for them to want to go and see the next game.
Which type of ad would sway you? Which type of ad would get you to go to a stadium owned by your team's rival?
The current "I'm a Mac" series doesn't work because it appeals to fanboism, but in doing so, it also ends up being fanboism's victim. It doesn't appeal to PC owners, it just cements existing Mac user's sense of superiority. Except me. I cringe every time I see them.
If you're selling computer platforms though, it's a major mistake. The days of the Amiga may be long behind us, but people do still feel strongly about their choice of computer, they do become personally attached to what they got, and this isn't like the car industry where there are so many manufacturers you can do a little spoofing of your competitors without anyone feeling it's directed at them.
Car analogies are old hat so if you'll forgive me, I'll use a sports analogy instead. I don't really know sports, except to know that fans of teams tend to be just as irrational as fans of computer platforms. By which I mean the entire spectrum of fandom tends to be represented. But everyone does, in the end, whether it's a team or a computer platform, end up opinionated and either loving or hating it.
Imagine the following. You're Apple's ad agency, and you've been hired by the Reds, the local sports team. A few miles away is the home of the Blues, and in your town, the Reds make up the team affiliation of about 80% of the population, with the Blues making up the other 20%. There's a degree of rivalry between the teams.
The Reds want more people coming to their stadiums. They need increased revenue ticket sales. The only people to attract now are the Blues. The Blues obviously like your sport, otherwise they wouldn't have chosen a team in the first place, but they're not willing to consider, as yet, seeing Red team games. How do you attract Blue supporters?
If you're Apple's ad agency, your ad goes something like:
Blue: "I'm a blue player"
Red: "And I'm a red player"
Blue: "Duh. I can kick this ball, duh, look" (*kicks at ball several times, finally actually hitting it the 7th time*)
Red: *smugly bounces a ball on knee* "Red scored the highest last season, and we're consistantly the best team"
Blue: "Hey! Hey, watch this" *attempts to balance ball on nose, ball consistantly rolling off and away. Blue chases after ball*
Red: *Kicks ball up, bounces on knee, headbutts it, and catches it with one hand behind him* "We have some really skilled players"
(Ad continues ad-nausium. By which I mean it's an ad that makes you nauseous.)
Now, another approach might be to run an ad that consists of a bunch of shots from your stadium. You show some pretty good playing, stuff people will find impressive and will have wished they saw. You show the Reds most often, but, hey, there are two teams in every game. In other words, instead of taking sides based upon the team, you show people that if they come to your stadium, they're going to have a good time. They're going to see some impressive playmanship. Even if it's not their team, there's reason for them to want to go and see the next game.
Which type of ad would sway you? Which type of ad would get you to go to a stadium owned by your team's rival?
The current "I'm a Mac" series doesn't work because it appeals to fanboism, but in doing so, it also ends up being fanboism's victim. It doesn't appeal to PC owners, it just cements existing Mac user's sense of superiority. Except me. I cringe every time I see them.
jammyjc
Jul 7, 06:46 PM
Well I rang up early today and the woman didn't really know (7,8 or 9) and told me to ring up again on Thursday. But with all the information coming out today about launch times it's looking like it will be 8.02am. So if all goes to plan i'll be there for 8, buy the phone, play for half hour, grab coffee from McDonalds then round the corner for work at 9 :)
Squadleader
Apr 8, 05:40 PM
Or just, uh.... not smart?
Trying to kill planned parenthood = less birth control available = more abortions.
That's just common sense. I know they're all about abstinence being the best option but come on!
It's not the only option. Jees. :rolleyes:
How dumb can a party/movement be? Are they just refusing to think more than the one superficially thin layer of preventing Planned Parenthood providing abortions? Is that what they think PP just does?
I'm so confused.
Fast Five Movie Trailer
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Fast Five Trailer
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Diesel#39;s Fast Five 2011
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trailer Fast Five (2011)
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Fast Five is a 2011 film
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Trying to kill planned parenthood = less birth control available = more abortions.
That's just common sense. I know they're all about abstinence being the best option but come on!
It's not the only option. Jees. :rolleyes:
How dumb can a party/movement be? Are they just refusing to think more than the one superficially thin layer of preventing Planned Parenthood providing abortions? Is that what they think PP just does?
I'm so confused.
jav6454
Apr 5, 05:12 PM
Now we are playing with power.
Same thing I was thinking. The ramifications of this.
However, one question that intrigues me is Europe's mini-USB adoption with cell devices. How will this factor in?
Same thing I was thinking. The ramifications of this.
However, one question that intrigues me is Europe's mini-USB adoption with cell devices. How will this factor in?
more...
intervenient
Apr 24, 01:58 PM
* i5 with switchable graphics (Intel raaaaaage)
* More storage space for lower range model (64GBs...what was I thinking???)
* Cheaper RAM option (2GB is fine, but pushing the limits of OK)
I really can't think of anything else though. These are near perfect computers.
* More storage space for lower range model (64GBs...what was I thinking???)
* Cheaper RAM option (2GB is fine, but pushing the limits of OK)
I really can't think of anything else though. These are near perfect computers.
tgurske
Mar 13, 10:15 AM
At 2am ET my AT&T iPhone 3GS fell back to 1am instead of jumping forward to 3am. Now, it is saying 10:14am when it should be saying 11:14am. So, still broke. It is set to "set automatically" in preferences for date and time.
more...
SuperSnake2012
Nov 18, 01:09 AM
At least his income tax won't go up this year, right? :eek: :D
integlspwr
Apr 19, 04:10 PM
anyone know how to get multi touch gestures with 4.3.2 on my ipad ?
more...
mkrishnan
Nov 11, 11:24 AM
kawakatta tte nani? kawaikatta deshou ka? ;):D
*****urei shimashita! :o
*****urei shimashita! :o
valkraider
Aug 19, 10:43 AM
While I am never going to use Places - or anything else like it - I think all these worries may be a little misplaced.
People can sit outside your home and watch to see if you are home. People can look at your lights or your windows or even send someone to knock on your door - and find out if you are home.
People were getting robbed long before Facebook.
And also - status updates like "Having fun on vacation in Hong Kong - two weeks seems too short" make it painfully obvious that you are not at home....
And even though you can set this stuff only visible to friends - and even set up groups within your friends like "trusted" and "not trusted" or "work" and "personal" and you can adjust visibility that way at a granular level - even though you can do all that: There are ways that the rest of the world can "mine" all of your posts and data.
Just assume that anything you put on facebook is visible to the entire world and will be so for the rest of time...
But I won't use Places. People I want to know where I am - I tell them.
People can sit outside your home and watch to see if you are home. People can look at your lights or your windows or even send someone to knock on your door - and find out if you are home.
People were getting robbed long before Facebook.
And also - status updates like "Having fun on vacation in Hong Kong - two weeks seems too short" make it painfully obvious that you are not at home....
And even though you can set this stuff only visible to friends - and even set up groups within your friends like "trusted" and "not trusted" or "work" and "personal" and you can adjust visibility that way at a granular level - even though you can do all that: There are ways that the rest of the world can "mine" all of your posts and data.
Just assume that anything you put on facebook is visible to the entire world and will be so for the rest of time...
But I won't use Places. People I want to know where I am - I tell them.
more...
superericla
Apr 25, 03:47 PM
I don't want a boring DVD. I want Lion to come on one of those cool MacBook Air-style memory sticks, only compatible with ThunderBolt.
Depending on what kind of memory it is that could make for really short installation times. :P
Depending on what kind of memory it is that could make for really short installation times. :P
Padraig
Nov 2, 10:12 AM
I wonder if this increase is an accurate reflection of the market. PC sales always tend to drop off hugely in the run up to a new windows release.
more...
elusion
May 4, 07:55 AM
I am a very new mac user, having just switched in February with the purchase of my iBook. I'm 17 and have been using computers since I was like 6. I remember DOS, Apple IIes, Windows 3.1/95/98/ME/NT, Mac 8. I also spent a year using linux (Mandrake, Redhat, Debian) before going to a mac. I hate PCs.
You ask about hardware. That's not why I switched, though it was a nice bonus. I switched because of OS X.
I always use to be a Windows guy, from a Windows family. My brother's a MCSE. The previous experience I had with Apple was horrible. We had Apple's in our school computer lab, and they were crap. Nothing worked. Now I know that they weren't multitasking. I hated them with a passion and said I'd never use one.
Oh how things have changed. PCs have become the pieces of crap. Windows may be getting better with XP, but it's a different experience. Everything is just better with a Mac. Things just work, right away. I haven't used XP much, but I can tell you it doesn't work like this does.
Windows' interface sucks. Really it does. I'm sure you think the interface in MacOS X is horrible. It's not, it's different. And, it's better. It's easier just use, just because of the interface.
Windows' filesystem sucks. Unix machines have a much better filesystem -- none of the drive crap.
Windows software sucks. There is much less software for OS X than there is for XP. No one can deny that. Fortunately, the software for OS X is usually of a very high quality. It's very well designed and stable.
Windows' interoperability sucks. Windows runs on a huge variety of hardware, but that's noticible from the software. OS X just detects and sets up -- no wizards.
Really I don't expect you to believe this or anything. Maybe you will if you try using one. Things are going to be different for you because you use computers primarily for gaming. Maybe someday you'll end up switching to Linux because you don't like Windows. If you do, I almost guarentee you'll switch to Mac, because Linux's a pain to set up.
Oh, and getting away from Microsoft was good too. They are evil. Apple has potential to start a monopoly and become evil, but that's besides the point. Microsoft is doing things that are bad for the consumer. Wait and see.
You ask about hardware. That's not why I switched, though it was a nice bonus. I switched because of OS X.
I always use to be a Windows guy, from a Windows family. My brother's a MCSE. The previous experience I had with Apple was horrible. We had Apple's in our school computer lab, and they were crap. Nothing worked. Now I know that they weren't multitasking. I hated them with a passion and said I'd never use one.
Oh how things have changed. PCs have become the pieces of crap. Windows may be getting better with XP, but it's a different experience. Everything is just better with a Mac. Things just work, right away. I haven't used XP much, but I can tell you it doesn't work like this does.
Windows' interface sucks. Really it does. I'm sure you think the interface in MacOS X is horrible. It's not, it's different. And, it's better. It's easier just use, just because of the interface.
Windows' filesystem sucks. Unix machines have a much better filesystem -- none of the drive crap.
Windows software sucks. There is much less software for OS X than there is for XP. No one can deny that. Fortunately, the software for OS X is usually of a very high quality. It's very well designed and stable.
Windows' interoperability sucks. Windows runs on a huge variety of hardware, but that's noticible from the software. OS X just detects and sets up -- no wizards.
Really I don't expect you to believe this or anything. Maybe you will if you try using one. Things are going to be different for you because you use computers primarily for gaming. Maybe someday you'll end up switching to Linux because you don't like Windows. If you do, I almost guarentee you'll switch to Mac, because Linux's a pain to set up.
Oh, and getting away from Microsoft was good too. They are evil. Apple has potential to start a monopoly and become evil, but that's besides the point. Microsoft is doing things that are bad for the consumer. Wait and see.
josun
Mar 31, 01:14 AM
1. Connect your iPad
2. Open Xcode
3. Click "Use for development" on the Xcode
4. Ignore the credential request
5. Look for the option under the iPad's menu
2. Open Xcode
3. Click "Use for development" on the Xcode
4. Ignore the credential request
5. Look for the option under the iPad's menu
more...
tonys
Apr 21, 01:17 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_2 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8H7 Safari/6533.18.5)
So what are your bets on when they'll magically appear in a bar?
So what are your bets on when they'll magically appear in a bar?
mlblacy
Mar 18, 05:10 PM
Just to clarify, you know that this list was a things of not to do..?
read all you want... but nothing beats looking and seeing what work is being done. Try to get a sense of quick fads and trends, and ignore them.
One of my favorite haunts is Flickr's Hive mind...
http://fiveprime.org/flickr_hvmnd.cgi
I am always amazed by the stellar talent, a lot of it amateur...
A picture is sometime worth a thousand words...
cheers,
michael
read all you want... but nothing beats looking and seeing what work is being done. Try to get a sense of quick fads and trends, and ignore them.
One of my favorite haunts is Flickr's Hive mind...
http://fiveprime.org/flickr_hvmnd.cgi
I am always amazed by the stellar talent, a lot of it amateur...
A picture is sometime worth a thousand words...
cheers,
michael
more...
pukifloyd
Mar 29, 06:32 PM
he looks so thin...damn
sure this was a publicity stunt...
sure this was a publicity stunt...
rmhop81
Mar 24, 07:21 PM
This is a real surprising trend for Apple products, I cannot recall such deep discounts on the "old" model of anything in the past. I have an iPad1 and was planning to sell it and get an iPad2. But the "value" of both just when south by 40% to 50%.
What I mean is - I can't be the only one thinking if I wait until the iPad3 comes along I'll be able to grab an iPad2 for 40% off.
I have to wonder what Apple is planning to prevent this from happening next year?
this happens for most of their products actually. go check out microcenter for the previous gen macbook pro. only $899.
when the 1st gen iphone came out we got those for $299 no contract etc.
What I mean is - I can't be the only one thinking if I wait until the iPad3 comes along I'll be able to grab an iPad2 for 40% off.
I have to wonder what Apple is planning to prevent this from happening next year?
this happens for most of their products actually. go check out microcenter for the previous gen macbook pro. only $899.
when the 1st gen iphone came out we got those for $299 no contract etc.
Kahnyl
Apr 15, 05:02 PM
Ugh. lol. Sorry.
Apple has sent out an email alerting all Mac OS X developers about the release
I never get these!
Apple has sent out an email alerting all Mac OS X developers about the release
I never get these!
w_parietti22
Sep 18, 12:14 AM
Other than that, I dunno.. go to starbucks or something to meet people? A singles mixer? *shrug*
I was in starbucks the other day and there was like 3 women using Macs. (2 PBs and a iBook)
I was in starbucks the other day and there was like 3 women using Macs. (2 PBs and a iBook)
arkitect
Nov 6, 09:50 AM
Everytime I see this thread I read Apple's working on an RDF iPhone� and I think to myself� and that's new? ;)
bduvinmac
Mar 11, 10:43 AM
Just ventured into the store. Not very crowded at all. One other person in there is camped out for 5 pm. No line yet everyone is hanging in their car.
CaoCao
Apr 13, 12:34 AM
Racism should be illegal, end affirmative action
Mudbug
Aug 19, 12:19 AM
those headphone chords just don't cut out well at low res...
oh well. :rolleyes:
oh well. :rolleyes:
